LEARN MORE: HOW TO IMPROVE YOUR ONLINE BUSINESS WEBSITE WITH ZERO BUDGET
Sales Associate at Targeted Web Traffic6 articles
Do you ever wonder how some businesses get such great success? Whether it’s their marketing strategy, their product, or the way they run their business? One of the best ways to get success is through a targeted, successful marketing strategy. Read on to discover how to get your business’s marketing strategy on the right track and increase your website conversions. Read on for more details about this strategy and how you can implement it in your business.
WHAT IS A MARKETING STRATEGY?
Your marketing strategy is a plan that outlines how you’ll use a variety of marketing tools to achieve success. You can implement it in any way you like, but the most popular methods are search engine optimization (SEO), pay-per-click (PPC) advertising, conversion rate optimization (CRO), email marketing, and social media marketing.
INCREASE WEBSITE CONVERSIONS BY CRAFTING A MARKETING STRATEGY
A marketing strategy is necessary for your business to grow. If you don’t have a marketing strategy, then you could be losing out on potential customers and revenue. It’s important that your marketing strategy aligns with your business goals and target audience. You need to know who your target audience is and what they want so you can deliver it to them in the most effective way possible. One of the best ways to increase website conversions is by crafting a targeted marketing strategy.In order to craft this targeted marketing strategy, you need to decide what keywords or phrases best represent your business. You also need to decide where these keywords should be placed in order to reach the intended audience. Once you have these two pieces of information, then it will be easier for people searching for those words or phrases on search engines like Google and Bing to find your site and convert into an online customer.
This targeted marketing strategy will help you get more exposure by making it easier for people looking for your products or services online to find them. It will also help improve conversion rates because people who are looking specifically for what you offer are more likely to convert than someone who just stumbled upon your site from a search engine.
USE CONTENT MARKETING TO GET MORE CUSTOMERS
Content marketing is defined as using content to attract, retain and engage customers. This could be anything from blog posts to infographics, videos or even social media. Content marketing has a lot of benefits for your business:
- -The cost of content marketing is much lower than traditional advertising
- -It creates good will and trust with your company
- -It improves customer experience by providing valuable information
- -It promotes your brand on a large scale
- -It can generate more leads and sales
- -It provides a better site experience to your website visitors One way you can get started with content marketing is by starting a blog for your business.
You can use this blog to provide valuable information about products, services or general topics related to your industry. You can also use the blog to promote various events that are coming up in the near future.
This gives people an idea of what they might want to attend and provides some great lead opportunities as well. Another way you can get started with content marketing is by creating an infographic. Infographics are an informational graphic representation of data where text may or may not accompany the visual representation of data.
If people like the infographic, they may share it with others through their networks which helps promote your company as well. All you have to do is create an infographic that relates to any topic related to your industry and go ahead and post it on Pinterest or any other site that allows you upload images such as Facebook or Instagram (make sure it's not)
USE PPC ADVERTISING TO GET MORE TRAFFIC
One of the best ways to get your business’s marketing strategy on the right track is to use PPC advertising. PPC advertising (pay-per-click) is a type of marketing where you pay for people to click on your advertisement.
PPC advertising is a good way to increase your website conversion rate because it’s a direct link to your customers. You can target the audience that you want and only those people will see your ad. This makes it much easier for you to reach and convert people into customers. You can also use PPC advertising as organic traffic, meaning people will click on your ads without being charged. Organic traffic will help boost your business if done correctly and in addition with other types of advertising like pay-per-click or SEO (search engine optimization). Increased traffic leads to more potential customers which means more conversions and ultimately a higher profit margin in turn. So, keep this in mind when considering what type of marketing strategy you want for your business!
Combine Both Strategies for the Perfect Marketing Mix
What if you could get the best of both strategies? What if you could take advantage of the advantages that paid and social media traffic and marketing have to offer AND some of the benefits that organic and organic reach have as well? When you combine these two strategies, you’re able to take advantage of everything that each offers.
You can use the power of PPC marketing and the authenticity of organic marketing. You can get even more out of your budget with a targeted strategy utilizing both PPC and organic tactics.
Track and analyse your results to improve your strategy
One of the most valuable things you can do is to track your results and analyse them. If you’re unsure about how to analyse them, there are great tools out there that will help you.
One good one is Google Analytics. Google Analytics is a free service from Google that helps you see how people interact with your website. It provides data on traffic sources, page views, visitor demographics, and more. Plus, it gives you the insights needed to improve your business strategy when it comes to online marketing.
